Senior Technical Product Marketing Manager, CSM

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations


Work matters. It’s where we spend a third of our lives. And the workplace of the future is going to be a great place. We’re dedicated to bringing that to life for people everywhere. That’s why we put people at the heart of everything we do.

People matter. Our people have a passion for learning, building, and innovating. Whether you’re an engineer, a sales professional, a finance professional, or anything in-between, our roles aim to provide each person with meaningful impact and plenty of space to grow.


We are seeking a Senior Technical Product Marketing Manager to drive a technical marketing content strategy that will help our prospects and customers understand what is possible with ServiceNow’s Customer Workflow solutions. We need someone that is an action-oriented leader who can build unique and compelling highly technical content to help us grow our presence in the Customer Service Management (CSM), Field Service Management (FSM) and IT Operations Management markets.

You must be able to thrive as an individual contributor as well as lead other marketing and technical professionals to promote and integrate the value of Customer Workflow solutions across the entire ServiceNow portfolio.

What you get to do in this role:

  • Help build a world-class technical product marketing function by delivering technical marketing content for ServiceNow’s Customer Workflow solutions
  • Define and execute technical product marketing deliverables including but not limited to technical marketing collateral, videos, demos, sales enablement trainings, presentations, sales tools, marketing events and campaigns
  • Develop cool and compelling killer content, including short videos, blogs, webinars and field enablement programs, all aligned to the core value proposition and messaging for ServiceNow’s Customer Workflow solution offerings
  • Lead technical product marketing programs and manage the cross-functional implementation of the plan such that sales teams, field marketing and partner organizations are properly informed about all technical and thought leadership content
  • Partner with product management, product line sales, solution consulting, and product marketing to achieve a shared understanding of ServiceNow’s Customer Workflow markets and desired product direction for ServiceNow
  • Present technical marketing content to internal and external audiences, including ServiceNow’s Knowledge Conference and industry tradeshows
  • Engage customers, partners and analysts in online communities and social media, leveraging your technical marketing and thought leadership content
  • In order to be successful in this role, we need someone who has:

  • 9+ years of experience in technical product marketing, sales engineering, product management or solution consulting in one or more of these market areas: Customer Service Management, Field Service Management, IT Operations Management or CRM software industry
  • Proven technical and marketing skills, including the ability to customize solutions, facilitate product demonstrations and effectively communicate ServiceNow value propositions and key differentiators
  • Hands-on Experience with the ServiceNow Platform
  • Strong technical experience across the products and solutions
  • Demonstrated ability to learn new technologies such as Camtasia, ScreenFlow or DemoEasel
  • Very strong written and oral communication skills, excellent storyteller
  • Exceptional people skills to interact with executives, colleagues, cross-functional teams, partners, and customers
  • Bachelor’s degree
  • Up to 20% travel
  • We provide competitive compensation, generous benefits and a professional atmosphere. This is a very collaborative and inclusive work environment where individuals strong on aptitude and attitude will have an opportunity to grow their professional careers through working with some of the most advanced technology and talented developers in the business.

    ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, or veteran status. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at (408) 501-8550, or for assistance.

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