Associate Creative Director, Multicultural
Employment Type: Full-Time
Rescue provides behavior change marketing services (or 'social marketing') to government, non-profit and corporate organizations. Rescue's current work focuses on tobacco, obesity, violence and alcohol prevention; the promotion of exercise, fresh foods and after school programs; and other products and services that promote healthy living. Rescue’s behavior change campaigns focus on diverse populations within teen (13 - 17), young adult (18 - 26), and adult (18+) populations in both rural and urban areas, resulting in a vast array of campaign styles and strategies.
Rescue is a full-service agency, providing research, strategy, creative, production, web, traditional media, social media, policy change, youth engagement and experiential marketing services to clients in over a dozen states and provinces, as well as to federal government agencies.
We believe that marketing can do more than sell goods, it can create good. The Job
We are looking for an Associate Creative Director, Multicultural with knowledge and understanding of the multicultural audiences such as Latinx communities and youth culture. The ideal candidate will have experience creating campaigns with video, digital media, website and social content that is rooted in strong multicultural insights. Applicant should be a chameleon on paper, easily switching between brand voices and possessing a passion to bring our national brands to life across digital and traditional media alike. Day-To-Day Activities: Ideates creatively compelling campaign concepts that are on-brief, can work across multiple media, and are rooted in strong insights for multicultural audiences such as Latinx communities; Capable of establishing and implementing a brand tone and guidelines across a campaign; Evaluates and shapes ideas based on brand, strategy, budget, and production feasibility; Partners to develop ideas with fellow project leads from design, video, and web with oversight and support from the Creative Lead; Positive team player who knows how to incorporate feedback and quickly come up with copy and design solutions; Provides Copywriters support and guidance as requested; Strategically presents ideas in a way that ties back to the larger goals of the campaign and the client; Gives well thought-out and practiced presentations meant to persuade that hit on key client insights and highlight the value that Rescue brings to the project; Plays a key role on projects as the Writing Lead and Script Supervisor, as requested; As Writing Lead, is responsible for ensuring all copywriting deliverables are of high creative quality and technically accurate. Required Qualifications: Bachelor's Degree +4 years relevant experience OR 9 years relevant experience OR Master's Degree +2 years relevant experience; Portfolio of relevant client creative work; Prior experience working on creative for the multicultural youth culture particularly Latinx communities; Excellent writing skills in a broad range of styles; Proven ability to come up with strong, creative ideas and copy across a variety of media; Ability to brainstorm solo or in groups and develop big ideas from beginning to end; Experience writing video and radio scripts; Experience copywriting for organic and paid social media; Experience creating compelling copy for websites, mobile applications, and paid digital media; Experience creating compelling copy for print, OOH, and broadcast commercials; Experience juggling numerous projects at once; Experience in social and digital campaigns/engagement tactics; Intimate familiarity with how brands engage in today’s connected universe; Proven ability to excel in high-stress, fast-paced environments; Proven ability to quickly identify problems and solve them; Highly attentive to detail with an ability to proof and edit their own work; Strong verbal communication skills; Strong editing/writing skills for various client deliverables, marketing materials, etc. Preferred Qualifications: Non-tobacco use is highly preferred because we only have tobacco-free environments and also to be consistent with our tobacco prevention campaign goals.
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